Source: TED > Don Norman: The three ways that good design makes you happy (You Tube)
Published by TED – Ideas worth spreading
visit : Don Norman‘s jnd website
Don Norman (TED 2003) talk about a design approach that looks at products as something that should make people happy. He divides the experience to three fundamental levels: Visceral – instinctive respond to your product (red=hot, exiting), Behavioral- usability, understanding the product and the sense of control the product gives you and Reflective – what our Super Ego has to say about us when we’re using or owning a product.
More of Don Norman ’s talks:
Source: TED > Don Norman at UX Week (vimeo)
Published by UX Week
visit : Don Norman‘s jnd website
