Source: Google TechTalks > Strike Up The Brand: How to Design for Branding
Published by Google TechTalks
visit : Jared M. Spool at User Interface Engineering‘s website
What is the connection between Brand and usability?
A brilliant talk by Jared M. Spool, founder of User Interface Engineering on Google TechTalks
What is the connection between Band and usability? User interface, user experience, branding design,
and what does it mean to design for a brand? How important is user experience? Jared M. Spool explains
how brand design and usability (the way people interact with your product or web site) can have a powerful
impact on strengthening or weakening the bond between client and brand.
Good user experience can make or break a brand.
